Jamal Awil

← Communication as Culture: Essays on Media and Society

Behind and within these encounters lie models of human. [fact]

Models of communication are, then, not merely representations of communication but representations for communication: templates that guide, unavailing or not, concrete processes of human interaction, mass and interpersonal. Therefore, to study communication involves examining the construction, apprehension, and use of models of communication themselves—their construction in common sense, art, and science, their historically specific creation and use: in encounters between parent and child, advertisers and consumer, welfare worker and supplicant, teacher and student. Behind and within these encounters lie models of human contact and interaction.

James W. Carey, Communication as Culture: E…, loc. 118659