The transmission view of communication leads to an emphasis. [causal]
These contrasting views of communication also link, I believe, with contrasting views of the nature of language, thought, and symbolism. The transmission view of communication leads to an emphasis on language as an instrument of practical action and discursive reasoning, of thought as essentially conceptual and individual or reflective, and of symbolism as being preeminently analytic. A ritual view of communication, on the other hand, sees language as an instrument of dramatic action, of thought as essentially situational and social, and symbolism as fundamentally fiduciary. ↩
James W. Carey, Communication as Culture: E…, loc. 125046