Creativity is, then, more than merely romantic rhetoric; it speaks, imprecisely, to the fundamental stakes of class struggle. For Marx, living labour is the substance that capital, through the wage relationship, transforms into abstract labour power, which it puts to work producing commodities, which then it sells so that the surplus value may be reinvested in the process of exploitation (see Read 2003).

Max Haiven, Cultures of Financialization, loc. 452