Drawing on the example of the dot.com bubble of the early 2000s, he argues that finance offers liquid capital to a whole variety of attempts to marketize and commodify the creative energies of workers and consumers. While perhaps only 1% of firms succeed (paying for the other 99% that end in failure), finance effectively widens and pluralizes capitalism's social factory.

Max Haiven, Cultures of Financialization, loc. 457