Financialization, then, refers not only to an economic process, but to a cultural one as well. Or, more properly, it emblematizes what Fredric Jameson (1998, 60) has called the “becoming cultural of the economic and the becoming economic of the cultural.” As such, in Chapter 4 I turned to a fraught term wedged unhappily between these two nebulous fields: value. The term’s potential and peril lies in its capacity to articulate both the idea of social values (those codes, ideas, hierarchies, beliefs and senses of worth that ground subjects and societies) and the notion of economic price.

Max Haiven, Cultures of Financialization, loc. 561