First, financialization fundamentally relies on the conscription of culture and dramatically influences the sorts of social fictions that circulate and have meaning and value today. In this sense, financialization can be understood as the spread of financial narratives, metaphors, ideas, tropes, clichés, characters, plots and vernaculars throughout the social fabric. In other words, fictitious capital becomes a key resource by which social life is reproduced on the level of everyday decisions, institutional cultures, ideological predispositions and cultural narratives.

Max Haiven, Cultures of Financialization, loc. 132