With the advent of post-Fordist production, globalization and new forms of consumerism and service-sector work, however, these authors argue that we have entered a phase of "real subsumption," in which work occurs throughout the "social factory" such that capitalist measure and discipline are applied across the social fabric and, moreover, social life itself becomes an object of capitalist speculation and commodification (Gill and Pratt 2008; Hardt and Negri 2000, 255–272).

Max Haiven, Cultures of Financialization, loc. 457