Hence, ideology is not simply "false consciousness," nor is it merely a "top-down" imposition. Rather, it is a field of contestations and activities, an evolving and emerging set of meanings and explanations created by people as they make sense of their world. But, importantly, it is not a totally free or unmediated process: to build ideology, we draw on those cultural and social resources at our disposal (from fiction to films, from metaphors to measurements) that are, themselves, ideological.

Max Haiven, Cultures of Financialization, loc. 59