Not only are we encouraged to imagine our subjectivities as “portfolios” of traits, skills, experiences and competencies that we might rent out, we are also expected to see this as the expression inherent creativity. Here, the model portfolio is not only that of the financier but also that of the artist. … The portfolio offers an understanding of the “investments” the artist has made into her or his skills, education, experience and connections, as well as a window into the soul, implying access to the time and labour of its submitter and to the raw core of “human capital” itself: the ineffable, immeasurable substance of creativity.

Max Haiven, Cultures of Financialization, loc. 451