Allison (2003) astutely points out, Pokémon succeeds because it provides children with portable personal and social props for a commodified, neoliberal life where the line between innocent play and capitalistic behaviour is blurred. I am suggesting that the tendency that Pokémon represents responds to and profits from not only a culture of neoliberalism, but also a cultural politics of financialization.

Max Haiven, Cultures of Financialization, loc. 393