Neoliberalism, as a cultural and economic force, has created conditions that embrace and incorporate resistance as never before (Boltanski and Chiapello 2005). No longer finding a unified and singular mass culture profitable, capital today offers numerous fragmented cultural commodities that promise resistance and agency. From the hyper-masculinized bad-boy ethos of Ultimate Fighting Championship to the edgy vampiric conformity of Twilight, to the defanged rebelliousness of corporatized hip-hop, to the commodity feminism of Dove's Campaign for Real Beauty, today's cultural landscape is rife with forms of commodified resistance. Every car advertisement suggests that driving a new vehicle will set you apart from the crowd and allow you to express your (presumably suppressed) individuality. Images and aesthetics of protest are now common fare. As Slavoj Žižek (2010) has illustrated, resistance is the cultural idiom of neoliberal financialization.

Max Haiven, Cultures of Financialization, loc. 531