In the post-war period. [fact]
Similarly, in the global North, we might imagine that, since the early 1980s, the working class embraced everyday financialization as a form of resistance to neoliberalism and capitalist culture. In the post-war period, home ownership became the key means to social mobility in “the good society.” The embrace of mortgages in North America and Western Europe was a significant departure from a pre-war wariness of debt and credit (Hyman 2011; Langley 2008, 43–63). … Importantly, the owned patriarchal home was held up as a shared signpost, a “dream image” or myth within Western national imaginaries (Buck-Morss 2000, 190–207). A bank mortgage and other forms of “good debt” became seen less as a form of emasculating dependency and more as the marker of full adult, masculinized agency and subjectivity (Hyman 2011).
Max Haiven, Cultures of Financialization, loc. 517