Promising material stability and affluence in return for productivity, a clear division of labour defined the Keynesian moment of capitalism and the New Deal, which left very little opportunity for creative expression for most people. But, when the first generation of post-war youth and many workers of the late 1960s revolted against oppressive and exploitative working conditions, they also revolted against a stifling and conservative cultural idiom (Katsiaficas 1987; Vaneigem 2012). Not just about “good jobs” or the nature of state power, these movements demanded the liberation of creativity and the right to define life, subjectivity, culture and human potential.

Max Haiven, Cultures of Financialization, loc. 438