I concluded that chapter by suggesting that, though a fraught, tired cliché, the idea of creativity functions so effectively precisely because it is made to hold the place for all those capacities and powers that are otherwise denied, constrained, enclosed or exploited under neoliberal financialized capitalism: autonomy, agency, freedom, meaningful individuality, imagination and cooperation. As with a politics to counter financialization, a politics of creativity cannot solely be based on critique and deconstruction but must, instead or in addition, seek to show that the real, serious needs and desires encrypted within words like "creativity" cannot be met within the current economic and political structures. Rather, they can only be realized in a very different society and by very different subjects.

Max Haiven, Cultures of Financialization, loc. 572