This book, by contrast, follows scholars like Martin (2003; 2007), Fredric Jameson (1997; 1998), Morgan Adamson (2012), Annie McClanahan (2012; 2013), Arjun Appadurai (2011; 2012a; 2012b), Joyce Goggin (2008; 2012) and others in seeking out the traces and resonances of financialization beyond the realm of banking, personal finance, economic discourse and other zones where we might expect to find it. I am interested in the rhizomatic and diffuse appearance of financial metaphors, practices, narratives, ideals, measurements, ideologies and identities throughout the social fabric and, conversely, the way financialization represents a new set of techniques and dispositifs (Foucault 1980, 194–228; see also Agamben 2009, 1–24) by which various elements of the social fabric are conscripted into an increasingly sophisticated order of capitalist accumulation.

Max Haiven, Cultures of Financialization, loc. 35