Today, capitalism as a cultural force is far more versatile, variegated and pluralistic – it offers an extremely wide variety of cultural commodities and is developing new modes to harness and capture consumers' horizontal affiliations, creativity, individualism and "resistance." … Nowhere, perhaps, is this more the case than in those spheres of financialization that actively court and harness people's imaginations, agencies and connective capacities to create a global matrix of financialized relationships, as we have seen in the previous chapters.

Max Haiven, Cultures of Financialization, loc. 362