Jamal Awil

← Cultures of Financialization

Walmart is not merely a corporation or a brand. [contrarian]

Walmart is not merely a corporation or a brand, it is an assemblage of capitalist power that reproduces this power in the field of everyday life and is also reproduced by quotidian participation. I argued that Walmart’s cultural and material politics rely on a logic of securitization, a term that binds together, on the one hand, the way in which all aspects of life can increasingly be understood as financial assets and risks to be managed and, on the other, the increased militarization, surveillance, and policing germane to a high-risk financialized society. Walmart succeeds not only because it ruthlessly mobilizes speculative and security logics to perfect its global operations, but because it offers to its customers and workers the illusion of security in a precarious world.

Max Haiven, Cultures of Financialization, loc. 558