Walmart offers itself as an ally of the sorts of consuming/investing securitized subjects it helps create. This is why efforts that limit themselves to revealing Walmart's (many) evils will have only limited success. In order to confront and overcome securitizing capitalism, cultural critics and their allies will need to offer a vision of a plausible future that provides those things that securitization falsely promises.

Max Haiven, Cultures of Financialization, loc. 310