This historic, corporate, industrial, and geographic setting provides 30 Rock with many comedic and satirical opportunities. Primarily, it sets up one of the show's key themes, which is the struggle between art and commerce in the production of cultural products in a corporate atmosphere. … The cultural geography of this mediated space extends with every new plot line and setting; totaling 138 episodes over seven seasons, 30 Rock charted and satirized vast stretches of the mediascape.

Andrew deWaard, Derivative Media, loc. 359