On 30 Rock, Jack continually advocates synergistic business strategies, having built his reputation on the invention of the GE trivection oven (a real product), which combines three types of heat: radiant, convection, and microwave. He applies this concept of synergy to TGS, adding movie star Tracy Jordan (Tracy Morgan, playing a version of himself) in an effort to appeal to multiple markets, particularly the young male demographic. Unbeknownst to Fey, GE decided to run advertisements for its trivection oven during the original broadcast of this 30 Rock episode, adding some real synergy to their satirical synergy. Promotion, both within the story and in the surrounding media environment outside it, is a recurring phenomenon with 30 Rock that is never as simple as the show would have you believe.

XREF: Connects to broader commentary on satirical media and how corporate sponsorship complicates ironic distance in TV comedy.

Andrew deWaard, Derivative Media, loc. 361