Again, Bain Capital was the pioneer in this strategy, acquiring LIVE Entertainment, a home video distributor, back in 1997. Later named Artisan Entertainment, it grew its library from twenty-five hundred titles to seven thousand through acquisitions of the rights of Hallmark Entertainment and Republic Entertainment, among others. It also added to its catalog by producing films like the smash hit The Blair Witch Project (Eduardo Sánchez and Daniel Myrick, 1999).

Andrew deWaard, Derivative Media, loc. 296