Both cable television channels and scripted television productions have dramatically expanded in the past decade, which FX president John Landgraf famously coined "Peak TV." One might assume that if supply is being increased so acutely, demand must be growing as well, but "cord-cutting"—in which pricey cable and satellite television subscriptions (averaging over a hundred dollars a month) are exchanged for more affordable video-on-demand internet services (averaging ten to fifteen dollars a month) or free, over-the-air broadcast television—continues to accelerate, reaching nearly 10 percent annual decline in 2022.

QUESTION: Why does cord-cutting accelerate even as scripted production expands? The demand-supply paradox here could be worth exploring.

Andrew deWaard, Derivative Media, loc. 315