Corporate media formats reinforce financial derivatization of culture. [causal]
“Derivative media” captures not just the financial, legal, and textual characteristics of contemporary cultural production and circulation, but the manner in which these are self-reinforcing mechanisms. The broader financial economics of cultural production seek to capitalize on disassembled, tradable assets that it can exploit; likewise, the corporate media text increasingly derives its textual material in a fashion that lends itself to disassembly and rebundling. Each function serves the other.
DEFINE: Defines 'derivative media' as a self-reinforcing intersection of financial and textual strategies in cultural production.
Andrew deWaard, Derivative Media, loc. 167