Though the field of media studies has been slow to utilize digital tools in comparison to other fields, there is a growing body of work demonstrating the value of supplementing traditional methods with digital affordances. Spanning from historical data-mining to shot-counting to visualizing international distribution flows, the content of these projects ranges widely, but most are rooted in the scale that database technology provides. … However, before a database can be assembled, difficult and inevitably biased decisions must be made about the content of the database, for as Lisa Gitelman's elegant book title asserts, "Raw Data" Is an Oxymoron.

XREF: Connects to Gitelman's 'Raw Data' Is an Oxymoron and general scholarship on data as socially constructed rather than neutral.

Andrew deWaard, Derivative Media, loc. 324