Early Disney licensed characters for video games profitably. [fact]
Disney licensed Mickey Mouse to Nintendo and Atari as early as 1981, and Tron, another live-action/animation hybrid about a simulated digital world and an evil businessman, is the eighth highest-grossing arcade machine of all time, earning an estimated $45 million by 1983, over $130 million in 2022 dollars and far more than the film grossed.
Andrew deWaard, Derivative Media, loc. 418