Intertextuality may have been theorized as a linguistic and literary phenomenon, but the term's contemporary usage is overwhelmingly material, even financial. It's no longer just MFAs and their cultural studies that deal in intertextuality, it's also MBAs and their financial feasibility studies. Intertextuality and financialization make strange bedfellows, their effects difficult to untangle and study. But understanding how a cultural text creates meaning increasingly necessitates an understanding of its political economy, as financial logic is so deeply embedded within so many fibers of its construction and circulation.

XREF: Connects to political-economy-of-culture scholarship and debates about the commodification of art and media.

Andrew deWaard, Derivative Media, loc. 33