4. A similar study by Adam Mastroianni, using only the top twenty films each year, showed a similar pattern: “Until the year 2000, about 25% of top-grossing movies were prequels, sequels, spinoffs, remakes, reboots, or cinematic universe expansions. Since 2010, it’s been over 50% every year. In recent years, it’s been close to 100%.” Mastroianni shows a similar pattern for television, music, books, and video games.

XREF: Connects to cultural conversations about franchise fatigue and the death of original IP in Hollywood in recent years.

Andrew deWaard, Derivative Media, loc. 498