Just as Miramax and its ilk developed new audiences with innovative marketing strategies that were eventually funneled into the Disney and Warner empires, distributors like A24 operate as the research and development arms of transnational tech and media companies—though, considering Guggenheim's colonial and imperial heritage, as well as Apple and Amazon's reinvention of these practices, it is more accurate to refer to A24's role as "pioneering" a new audience.

XREF: Echoes media industry scholarship on independent cinema's role as a talent/taste R&D pipeline feeding conglomerates.

Andrew deWaard, Derivative Media, loc. 284