The narrative is similar to other brandscape blockbusters in that it reassures its older audience that the media of its youth, and the intellectual property that is continually rejuvenated and resold, is worth treasuring. “We haven’t been this popular in years,” Ralph says in the conclusion of the film, having rescued the damsel in distress. “The gamers say we’re retro, which I think means old, but cool.”

XREF: Connects to the broader phenomenon of reboots and IP nostalgia in contemporary pop culture — Star Wars, Stranger Things, remakes.

Andrew deWaard, Derivative Media, loc. 435