Paul McCartney, the Rolling Stones, and Robbie Williams ended up at Universal Music Group, while Radiohead self-released their next album in 2007 with an online “pay what you want” scheme that was very successful, then signed with the independent label XL Recordings.

QUESTION: This hints at a broader question about viability of pay-what-you-want models for smaller artists, where the success of Radiohead may not generalize.

Andrew deWaard, Derivative Media, loc. 677