Another prominent media company acquired during the private equity boom, in 2006, was Nielsen, then the Dutch publishing company VNU NV, owner of key industry data-source Nielsen Media Research and venerable industry trade-press publications Adweek, the Hollywood Reporter, and Billboard. Again, we can witness the private equity formula: a consortium of PE companies (in this case, KKR, THL, Blackstone, Carlyle, Hellman & Friedman, and AlpInvest Partners) acquires the company for an enormous price ($9.7 billion), saddles it with excessive debt (still $8.6 billion five years later), strips its assets (the iconic publications) for capital extraction, slashes its workforce (in a four-thousand-person “restructuring”), and exits the investment with a profit achieved through financial engineering. In 2011, after Nielsen went public with an IPO, the PE consortium’s return was estimated at 10 percent, far higher than typical investments over that period. In 2022, the cycle started again, with a new consortium of PE investors (including Brookfield Business Partners and Elliott Investment Management, the activist hedge fund that had been pressuring it to cut costs) taking the company private again.

XREF: Connects to the general pattern of leveraged buyout financial engineering across the private equity boom.

Andrew deWaard, Derivative Media, loc. 249