Though only the exterior of the building was used for 30 Rock—the interiors were filmed at Silvercup Studios in Long Island City, Queens—the show acted as one of the primary branding mechanisms for Rockefeller Plaza by setting its story within its synergistic space.

XREF: Relates to broader media-city synergy literature; 30 Rock mirrors how Sex and the City showcased New York landmarks.

Andrew deWaard, Derivative Media, loc. 358