For instance, when Bannon states that his armed and authoritarian posse is being “othered” by leftists and liberals, he is appropriating an important term that analysts of authoritarianism have used to describe how fascists cast their targets as less than human, making them easier to discard and even exterminate. But he is doing more than that, too. He is also making a mockery of the whole concept of othering, which in turn makes it harder to use the term to name what Bannon does as a matter of course—to migrants, to Black voters, to trans and nonbinary youth. Similarly, when Trump, after the 2016 election, accused half the press corps of being “fake news,” he was beginning a process that would lead his supporters to doubt everything they read and watched in the mainstream press. But he was also doing something else. He was appropriating a term that had been used by communications scholars to describe a very real phenomenon: manufactured propaganda that is designed to seem like real news but is entirely made-up. Fake articles like that had been a boon to Trump, including one particularly viral one that falsely reported that the pope had endorsed him. But now, thanks to his appropriation of the term “fake news,” we were all robbed of a useful phrase to describe the phenomenon.

XREF: Connects to the rhetorical strategy of semantic appropriation and post-truth discourse about 'fake news.'

Naomi Klein, Doppelganger, loc. 472