No Logo turned me into a brand; it was too late to change that. But I figured that I still had one good option left, and that was to become a poorly managed brand, one that broke the rules against dilution and overextension. (This, I suppose, is my version of Leonard Wolf’s dictate “Destroy the box.”) In practice, that meant letting the knockoffs reign free and swearing off the thing that had made me briefly famous—writing and talking about branding and marketing.

XREF: Connects to personal-brand discourse and the anti-brand ethos of Klein's own No Logo, showing how a critic grapples with becoming the thing they critiqued.

Naomi Klein, Doppelganger, loc. 170