As the long 1990s were starting their slow winddown, and an anti-corporate ethos was beginning to take root, I had to concede that my book had become a kind of signifier—an object or an accessory to be carried around and not read. Marketing students bought it in droves, some to signal that they were closet revolutionaries, all to get ideas for future campaigns.

SEED: Potential essay angle on how consumer objects function as identity signaling in anti-establishment subcultures — the tension between the book's content and its use as a prop.

Naomi Klein, Doppelganger, loc. 166