There are simpler words to describe what I have been dancing around, and I should probably address them directly before going any further. Dan Hon, a prominent digital strategy consultant, tweeted that he had been utterly confused by Wolf's actions because he had been attributing them to me the whole time. The problem, as he saw it, was obvious: "Naomi Klein should sue for trademark dilution and brand harm." In short, according to Hon, my brand was in crisis.

XREF: Relates to the author's broader argument about branding and corporate identity culture intersecting with personal/political identity.

Naomi Klein, Doppelganger, loc. 150