Fear of our digital doubles taking over our lives and fooling those around us is a theme also found in Netflix’s underappreciated 2018 movie Cam, directed by Isa Mazzei. It tells the story of an online sex worker who gets locked out of her cam girl account and finds herself facing the ultimate horror in the age of the monetized self: watching someone who looks exactly like her steal her fans, followers, income, life—and, as in so many doppelganger tales, doing a better job of being her than she ever did.

SEED: Could become an essay exploring how doppelganger narratives reshape in the age of monetized online identities, using Cam as a case study. FICTION: The premise — a copy outdoing the original at being them — is fertile creative material for speculative stories about identity and media.

Naomi Klein, Doppelganger, loc. 188