Throughout the pandemic, there have been doctors and alternative health practitioners who have made these kinds of arguments not as an alternative to vaccines, masks, and prescription medications, but as important complements to them. Dr. Rupa Marya, for instance, has been highly critical of Covid conspiracy theorists, calling anti-science attitudes "a leading cause of death in the U.S." But she also sees plenty that needs fixing in the medical status quo, which is why, along with Raj Patel, she coauthored Inflamed: Deep Medicine and the Anatomy of Justice. She and Patel acknowledge that the wellness gurus are absolutely right when they say we live in a culture that makes people sick as a matter of course—but rather than presenting individual peak wellness as the high-priced solution, they advocate for "deep medicine": structural changes that would detoxify our world and make healthy choices accessible to all.

XREF: Conventional framing separates anti-establishment wellness critics from pro-science medics; this collapses that binary.

Naomi Klein, Doppelganger, loc. 589