Jamal Awil

← Doppelganger

Familiarity with fringe media habits gradually expands audience engagement. [causal]

When I started to listen to Bannon’s show, I would tune in to Wolf’s interviews and skip everything before and after. But then I would hear Bannon hype upcoming segments, and I started to hang in and listen to those as well, out of curiosity. The next thing I knew I was just listening to the show, whether she was on or not, curious to know how it would cover major events.

XREF: Pattern of incremental media consumption creep resembles habit-formation in other contexts like recommendation algorithms and feed-based platforms.

Naomi Klein, Doppelganger, loc. 380