As the transnational extreme right—from Giorgia Meloni to Jair Bolsonaro—landed on anti-trans fearmongering as a powerful adhesive to bind together its Frankenstein of “inclusive nationalism,” many of the same people in the wellness world who railed against the unnaturalness of Covid vaccines have begun to speak more openly about the supposed naturalness of the gender binary, and of traditional family roles. Far from the unlikely bedfellows they first seemed to be, large parts of the modern wellness industry are proving to be all too compatible with far-right notions of natural hierarchies, genetic superiority, and disposable people.

Naomi Klein, Doppelganger, loc. 613