In Natural Causes: An Epidemic of Wellness, the Certainty of Dying, and Killing Ourselves to Live Longer, Barbara Ehrenreich, who died in September 2022, tracked the ways that the quest for health and wellness became obsessive pursuits in the Reagan and Thatcher era and has only grown in influence since. She argued that this turn was a reaction not to feminism's successes, but rather to the failures of revolutionary movements, when the high hopes of the 1960s and '70s slammed into the brick wall of '80s neoliberalism.

XREF: Connects to broader analysis of how political disappointment gets redirected into individual self-improvement projects — a pattern seen across wellness culture and productivity movements.

Naomi Klein, Doppelganger, loc. 574