We’d all like to think that, wouldn’t we? The trouble is, there are just so damn many of us out there trying to be unique at the same time, using the same preprogrammed tools, writing in the same fonts, answering the same prompts. No wonder Eisenberg saying those words has become a viral meme, circulating on the same platforms where we are all competing for uniqueness, authenticity, and, for some, proof that in these unreal times we’re still really us.

XREF: Connects to the paradox of authenticity in social media and how algorithmically constrained creative tools flatten individual expression.

Naomi Klein, Doppelganger, loc. 135