Obscure fringe sites gain credibility primarily through mainstream media amplification [causal]
This surprising assertion turned out to be a reference to DailyClout, a then obscure, low-traffic website that hosted her blogs and videos and also made the eyebrow-raising claim of being a technological breakthrough because it allowed easy access to pieces of draft legislation by putting them online (nevermind that U.S. bills are already public and online elsewhere, via free sites like GovTrack.us). Before she started making the rounds on Fox, the site—which claimed to turn everyday people into lobbyists—reportedly averaged just a few thousand visits a month, with one month seeing a mere thirteen visitors.
XREF: Relates to broader phenomena of low-traffic websites being platformed into viral influence via cable news appearances.
SEED: Potential essay on how media amplification, not web traffic, creates institutional credibility for fringe claims.
Naomi Klein, Doppelganger, loc. 256