That, and going online to try to find some simulation of the friendships and communities I missed, and finding, instead, The Confusion: a torrent of people discussing me and what I’d said and what I’d done—only it wasn’t me. It was her. Which raised an alarming question: Who, then, was I?

QUESTION: How do we maintain selfhood when others' simulations of us become publicly dominant?

Naomi Klein, Doppelganger, loc. 23