“Pattern recognition” is often how I describe the work of my life. I remember the moment, a true click, when I realized there was a connection between the increasing precarity of work, the consolidation of ownership in key industries, and the exponential increases in marketing budgets that characterized the hollow corporate structures of the first lifestyle brands. It wasn’t a master plan that a cabal had cooked up, but there was a flow, a pattern, that wove seemingly disparate trends into a logical story about a new iteration of capitalism.

DEFINE: The author defines 'pattern recognition' as the intellectual method underlying her work, framing it as a connective insight rather than a plotting cabal.

Naomi Klein, Doppelganger, loc. 745