Bannon, commander in chief of the War Room, understands this primal need for belonging, purpose, and connection on a cellular level. He understands it in his listeners—the constantly praised and engaged "War Room posse"—and he understands it in Wolf. At one point, the two even had co-branded T-shirts made up to sell to the thousands of volunteers they claimed to have recruited to help wade through vaccine trial data, sort of like a deranged baseball team.

SEED: This could seed a piece on how manufactured in-group identity (team branding, merch, belonging rhetoric) is a deliberate psychological strategy in modern political/media organizing, not an accident.

Naomi Klein, Doppelganger, loc. 426