The students I teach are troubled by where all of this doubling is leading. Nonetheless, almost all feel duty bound to participate in creating their own digital doubles on social media (as do I). One student shared that she had gotten off Instagram because the pressures to perform an idealized version of herself, and the inundations of images of others doing the same, were ravaging her mental health. But then came the 2020 Black Lives Matter uprisings. “My friends all told me I had to get back on Instagram and post pro-BLM,” she said, “or everyone would think I was racist”—this despite the fact that she had been participating in all the protests in her area, albeit in a quiet, behind-the-scenes way. She logged back on and posted, but reluctantly; she knew there was something wrong with a culture that valued public performances of a virtuous self over more tangible solidarities and relationship building.

SEED: A compelling angle: how performative activism pressures people into digital virtue theater even when they're actually doing the real work behind the scenes.

Naomi Klein, Doppelganger, loc. 197