Yet over and over again, journalists and politicians on the right, and "independent researchers" on the left, acted as if they had uncovered a conspiracy that wily elites were trying to hide from them. If so, it was the first conspiracy with its own marketing agency and explainer videos.

XREF: Connects to discussions of manufactured outrage and how supposedly hidden conspiracies are actively marketed to audiences, complicating the notion of secret knowledge.

Naomi Klein, Doppelganger, loc. 786