There is a power in naming this, rather than just filling up airtime. Because if you find yourself saying, as some activists more diplomatic than Greta did, that a climate summit is a “good start” and that the summit is officially called Conference of the Parties 26—because it had literally happened every year since 1995 at that point (save Covid-wracked 2020)—then it might be time to admit that words are no longer doing what we expect them to do.

XREF: Connects to Orwell's writing on political language and euphemism obscuring reality.

Naomi Klein, Doppelganger, loc. 501