What I couldn't see at the time was that No Logo came out on the cusp of a new world. I wrote it on a chunky, rectangular Macintosh Plus computer that accessed the internet via a dial-up modem connected to my landline. By the time the book came out, in January 2000, I had a high-speed connection and could watch my book sales click up live on Amazon, which we were all sure would destroy the publishing industry but which I nonetheless checked obsessively, an early taste of the addictive power of social media's credit systems of likes, views, and follows.

XREF: The cusp of the internet-era media shifts in the late 1990s, when writing went from dial-up to broadband and retail went to Amazon. Connects to Klein's broader No Logo themes about corporate power.

Naomi Klein, Doppelganger, loc. 174